WRITTEN BY SEYDA GÖÇMEN
The I.C.E. St. Moritz 2025 has proven to be a monumental success, marking a new chapter in the history of this prestigious event. Set against the stunning backdrop of the Swiss Alps, the event turned the frozen lake of St. Moritz into an exclusive stage for 52 of the most iconic classic and sports cars ever built. This spectacular collection of automotive history captivated enthusiasts from around the world, delivering an unforgettable experience for both the public and participants.

This year’s edition of The I.C.E. was nothing short of extraordinary, with record-breaking attendance confirming the event’s growing international appeal. Over 20,000 visitors from across the globe flocked to the city, animated by the dreamlike spectacle of these automotive marvels on the ice. The event’s remarkable success not only highlights the continued passion for classic cars but also underscores the global significance of St. Moritz as a hub for luxury, elegance, and automotive excellence.
The I.C.E. St. Moritz 2025 was more than just a showcase of iconic vehicles; it was a celebration of rarity, elegance, and the storied history of motoring. On Friday, February 21, the international jury gathered to evaluate the cars in five prestigious concours categories, awarding the most stunning models for their craftsmanship, rarity, and beauty.

The winners of the concours categories included:
- Barchettas on the Lake: Ferrari 500 TRC Scaglietti (1957)
- Open Wheels: Bugatti 59 (1934)
- Concept Cars & One-Offs: Alfa Romeo 6C 1750 GS Aprile (1931)
- Icons on Wheels: Ferrari 275 GTB/4 (1966)
- Racing Legends: Porsche 908/03 (1971)
Each of these models, a masterpiece in its own right, embodied the timeless appeal of classic cars, sparking admiration among collectors and enthusiasts alike.

Saturday, February 22, opened with one of the most anticipated moments of the event: the free laps on the lake. The icy surface, reflecting the elegance and power of these automotive legends, mesmerized the public, who gathered in awe to witness the cars glide across the frozen expanse. This visual spectacle brought the event to life, merging the beauty of nature with the engineering excellence of the cars.
As the day drew to a close, the much-anticipated Best in Show award was presented. This year, the award was a true work of art, specially designed for The I.C.E. by renowned architect Lord Norman Foster. The prestigious trophy was presented to the Bugatti 59 (1934), a fitting tribute to its remarkable elegance and historical significance.
In addition to the Best in Show, other awards highlighted the spirit of the event:
- Spirit of St. Moritz Award: Ferrari 250 GT SWB “Sefac” (1961), presented by artist Rolf Sachs
- Hero Below Zero Award: Lamborghini Miura SV (1972), voted by the public as the most popular car
These awards celebrated not only the craftsmanship of the cars but also the deep connection they have to the legacy and culture of St. Moritz.
This year, The I.C.E. St. Moritz extended its reach beyond the world of automobiles, offering a rich program of artistic and cultural events that involved the entire city. The vibrant atmosphere—filled with art, music, and culture—ensured that the event was more than just a showcase of cars. It became a celebration of timeless elegance, bringing together motor enthusiasts, art lovers, and anyone who appreciates luxury and style.
The success of this expanded program was a testament to St. Moritz’s unique position as a destination where culture, luxury, and automotive passion seamlessly converge. The city itself became a living, breathing part of the event, enhancing the experience for all involved.
For more information:
Website:
www.theicestmoritz.ch


