WRITTEN BY REMI JAMES
Twice a year, I wait for that electric jolt that only London Fashion Week can deliver, and this SS26 season, it arrived with a thunderous bang. On the very first day, I attended three incredible shows, but one stood out above the rest: Sprayground.
Photo by Dave Benett
Let me tell you, Sprayground didn’t just walk the runway; it owned it. It wasn’t merely a fashion show; it was a full-blown sensory experience, an explosion of colour, sound, and attitude. Fearless, loud, and unapologetically luxurious, this was streetwear elevated to high art. No wonder the brand has built a cult following of 1.8 million fans on Instagram.
Photo by Dave Benett
I first discovered Sprayground, the New York-based label celebrated for its rebellious fusion of fashion and function, while holidaying in Miami. Their statement-making designs and bold travel accessories instantly caught my eye. So when the invitation arrived for their first-ever London runway show at the historic Freemasons’ Hall, I knew it would be extraordinary, and it exceeded every expectation.
The moment the lights dimmed, the energy was palpable. What followed was a visual feast: dynamic silhouettes, fearless statements, and a performance that blurred the boundaries between art and fashion. Every look commanded attention, every beat of the soundtrack pulsed with creative defiance.
Photo by Dave Benett
The show reached its crescendo with a breathtaking finale led by the visionary Sandflowerpower Dyson, who also co-directed the show’s creative concept.
Models including Phoenix Brown, Jack Fox, Virginia Bates, and Roxy Horner embodied Sprayground’s fierce spirit, striding down the runway like urban warriors.
The final look, a showstopping creation from Sandflower Dyson’s Winter AI collection in collaboration with Sprayground, was unveiled by super-model Leomie Anderson. Dyson, a multi-disciplinary powerhouse and Sprayground’s Creative Director of Content, then closed the evening with a soulful live performance, joined by a gospel choir whose harmonies filled the grand hall with an almost spiritual energy.
And just when the audience thought it couldn’t get any more spectacular, the ceiling opened and a shower of golden confetti rained down. As founder David BenDavid took his bow to a thunderous standing ovation, it was clear that Sprayground hadn’t just arrived in London; it had conquered it.
Still buzzing from the electric atmosphere, I caught up with David after the show. His excitement was infectious.
“The energy in the room was incredible,” he told me. “We wanted to showcase a dual-gender collection that blends luxury fashion with streetwear and travel, something bold, different, and full of attitude.”
And that’s exactly what he delivered, each look a statement, each design a declaration of fearless individuality.
The front row glittered with star power. Jack Whitehall attended in support of fiancée Roxy Horner, while Eleanor Fletcher cheered for her husband Jack Fox. Other famous faces included Princess Andre, Liberty Poole, Connor Ball, Mollie Pierce, Lady Victoria Hervey, Sophie Hermann, and music stars Ivorian Doll, Hymn Marley, Miraa May, Krept, and Sweetlove. Sports royalty Caroline Dubois, Imani Evans, and Juliet Mayhew rounded out a guest list that perfectly captured Sprayground’s boundary-breaking, culture-crossing energy.
If you crave bold design, vibrant colour, and luxury streetwear with unapologetic edge, Sprayground is your brand. This fusion of fashion, art, and travel has become a global movement, and now, it’s making waves in the UK.
Sprayground’s highly sought-after pieces are now available at some of London’s most prestigious retailers, including Harrods, Harvey Nichols, Fenwick, Childsplay, and The Business Fashion.
Images courtesy of Dave Benett
Website: www.sprayground.com
Instagram: @spraygound
